Wednesday, November 19, 2014

Magazine cover

Blog #1
1. Never trim a printout, mount it beautifully, and display it with its alternates on the finely polished surface of the conference-room table. 
2. Gather copies of what your targets might be reading, including your competition, of course. Mock up an executive’s in-box or tabletop arrangement in some way, and place yours among them.
3.The screen is the wrong size, no matter how big it is. You can’t see it intimately as if it were in your hands.
4. An illusory likeness of the physical paper product that your potential buyer will ultimately be holding.
5. Print out all the alternates as hard copy, trim them accurately to magazine size and glue them onto old issues.

Blog #2
1.New York, May 20, Michael Douglas Is Liberace: formal
2.Bloomberg Businessweek, December 2–8, J Crew: Teaching the World to Dress American: informal 
3.The New York Times Magazine, May 19, The Secret Lives of Germs: Environmental 
4.Sports Illustrated, April 22, BOSTON5: environmental 
5.ESPN The Magazine, September 16, Floyd Mayweather in The Fight Issue: Formal
6.The New York Times Magazine, November 24, The Flight Risk: Formal
7.Runner's World, December, Get Fit Have Fun: informal
8.O, The Oprah Magazine, September, Hair!: formal
9.Brides, October/November, Get Inspired!: formal
10.W, December/January, The Art Issue: formal
11.Harper's Bazaar, May, Summer Fashion Issue: formal
12.New York, February 18–25, Spring Fashion; formal
13.The Fader, February/March, Solange: formal
14.Wired, December, Bill Gates Wants You to Fix the World: formal
15.Vanity Fair, October, 100 Years: formal
16. ESPN The Magazine, July 22, Kenneth Faried in The Body Issue: informal
17.GQ, February, Beyoncé:formal

Blog #3

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